Towards a new normal of sustainable consumption – together, one step at a time - S Group
Towards a new normal of sustainable consumption – together, one step at a time

Towards a new normal of sustainable consumption – together, one step at a time

Promotion of the planetary diet

Food plays an important role in promoting the health and well-being of people and the environment, and commerce can influence the way Finland eats. We want healthy eating to be possible for everyone, and we believe that when smart choices are easy, they are also made.

Girl and pike

The key idea of a climate-friendly diet is that healthy eating also allows you to act sensibly from the climate point of view. It is also important for the choice of food what is available, how easy it is to prepare and what it costs. Our goal is that 65% of the food we sell is plant-based by the end of 2030. With different actions, we encourage our customers to eat even more healthily and in a more climate-friendly fashion.

  • We bring seasonal vegetables, fruit and berries to the front in our grocery stores.
  • We highlight the freshest and tastiest fish products of the season in our grocery stores. In 2020, the sales of fish increased by 20% from the previous year.
  • The buffets in ABC restaurants are increasingly fish- and vegetable-oriented.
  • We are committed to taking the amount of salt, sugar and fat into consideration when developing our private label products and aim for an end result that is as healthy as possible.
  • The recipes of Yhteishyvä magazine are committed to increasing the use of vegetables and fish, favouring good fats, reducing the use of salt and sugar, and favouring ingredients rich in fibre in the recipes, and more detailed nutritional information has been added to the recipes on the Yhteishyvä.fi website.
  • The carbon footprint calculator, domestic content calculator and nutrition calculator in the My Purchases service of S-mobiili provide information on the climate impacts, domestic content and healthiness of your shopping basket and offer alternatives for more sustainable and healthier consumption.

Calculators

Read more about our actions from S Group’s annual review and responsibility review.

Promotion of domestic origin

Our customers value the domestic origin of products. The demand for Finnish products also promotes employment in Finland. Climate change, global population growth, urbanisation, technological development and consumers’ changing needs are challenging traditional food chain operations. We believe that the food sector can be one of the growth engines of the Finnish economy. The food production and technologies of the future offer opportunities for Finland.

We are Finland’s largest seller of groceries and Finnish food. In 2020, sales of products of Finnish origin grew in nearly all product categories compared to the previous year. Our goal is that 80% of the food we sell is of domestic origin by the end of 2030. We work to actively promote the success and future of Finnish food through our actions and by providing our customers with a wide range of options through our products and services.

  • Our Kotimaista Private label range includes over 400 products of Finnish origin that meet the generally accepted requirements of the Hyvää Suomesta label or the Sirkkalehti label for Finnish origin, meaning that their raw materials come from Finland and the products have been produced in Finland.
  • Our ABC restaurants have only served Finnish pork, beef and chicken since 2015.
  • The fresh chicken and pork served in other S Group’s restaurants is always of Finnish origin. For frozen and processed foods, the goal is 90% of Finnish origin.
  • The domestic content calculator in S-mobiili allows customers to check the domestic origin of the raw materials and manufacture of the products they buy.
  • In our grocery stores, the Hyvää Suomesta label is also included in all shelf labels of Finnish products.
  • Together with ProAgria, we provide food producers with future-focused coaching sessions.
  • With the Finnish Recipe for Success competition, we give small and medium-sized Finnish food companies an opportunity to present their products for sale on the shelves of our grocery stores.
  • Together with the Finnish Food Information Association, we provide schoolchildren with food education with the “Trip to the Store” concept.

Read more about our actions to promote Finnish food from S Group’s annual review and responsibility review.

100%

FINNISH MEAT AT ABC RESTAURANTS

100%

FINNISH ORIGIN IN FRESH CHICKEN AND PORK AT S GROUP'S RESTAURANTS

Animal welfare

In addition to domestic origin, animal welfare is also an important element of the responsibility of food to our customers. S Group is committed to responsible procurement, as well as to respecting and promoting animal welfare. Our animal welfare policy has species-specific requirements.

  • We require that the primary production, transport, handling and slaughter of production animals are performed without causing unnecessary suffering. In the supply chain of animal-based products, valid regulations on the protection of animals must be followed, and the natural and species-specific needs of the animals must be respected.
  • We want to promote animal welfare beyond the requirements of legislation and to develop conditions so that the animals have more possibilities to move, stretch their legs and enjoy outdoor air and their foot health is improved.
  • We encourage producers to develop their production towards methods that allow animals to move (e.g. free-range pastures and free farrowing). However, changes to production facilities require significant investment by producers, so an appropriate transition period should be allowed.
  • We will discontinue the sale of enriched cage eggs in stages by the end of 2026. Our hotels and restaurants will discontinue using enriched cage eggs by the end of 2021. The change will be implemented in two stages at S Group’s grocery stores: the sale of enriched cage eggs under the Kotimaista brand will be discontinued by the end of 2023, and the sale of other enriched cage eggs will be discontinued gradually by the end of 2026. This policy also concerns S Group’s Prisma stores and hotels in Estonia.
  • In meat production, we are committed to compliance with stricter restrictions on antibiotics than the regulations require. The excessive use of antibiotics leads to ever stronger antibiotic-resistant bacterial strains. This is a global problem.
  • We do not approve of routine antibiotic medication or antibiotic feed for healthy animals. Antibiotics must only be used when prescribed by a veterinarian, and their use must be limited to treating sick animals.
  • In the future, we will require all suppliers that produce our private label products using foreign meat to comply with S Group’s best practices and requirements for using antibiotics.

animal welfare

Towards carbon-neutral transport

Many different forms of energy will be used in Finnish transport for a long time, and that is why they all must be good, sustainable and developing. Our aim is that Finnish people could drive more sustainably irrespective of the power source. It is important that we look for cost-efficient and technically feasible solutions to reduce the fossil emissions of transport now and in the future.

  • S Group aims to build a network of ABC charging stations for electric cars covering the whole country during 2021–2024. When completed, the project will increase the size of the charging station network in Finland by approximately 20 per cent. The charging station network uses renewable electricity. For further information about the charging points, please visit here.
  • Biofuel is also mixed in the liquid fuels we sell. It reduces the traffic emissions. In 2020, biofuels reduced the total emissions from liquid fuels by 200,000 tonnes compared to liquid fuels of fossil origin. In 2030, biofuels will represent 30 per cent of all liquid fuels.
  • In 2020, 70% of biofuel raw materials were based on waste materials and leftovers. Part of the biowaste used as raw material is collected from our own outlets.
  • ABC’s range of fuels also includes the Eko E85 high-level ethanol blend which reduces the fossil carbon dioxide emissions of cars by up to 80%.

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