Asiakas ja S-Etukortti kassalla maksamassa

S Group’s customer numbers grew and operating result improved

S Group’s operating result (FAS) for January–June was EUR 162 million, with net sales (FAS) reaching nearly EUR 8.1 billion. This performance was driven by fuels retail and service stations, grocery and non-food retail, and strongly growing online stores. Strong domestic investments continued, with a record EUR 237 million paid out in Bonus to co-op members.

28.8.2026

The total operating result (FAS) of S Group’s regional cooperatives, SOK and their subsidiaries in January–June 2026 was EUR 162 million. The operating result increased by 20 per cent year-on-year. The net sales (FAS) of the regional cooperatives, SOK and their subsidiaries grew by 8.7 per cent year-on-year to nearly EUR 8.1 billion. Retail sales excluding taxes increased by 4.5 per cent year-on-year and stood at around EUR 7.3 billion.

SOK Corporation’s operating profit (IFRS) in January–June was EUR 52 million. The operating profit fell compared with the corresponding period last year, when the operating profit had been boosted by the sale of the Mylly shopping centre to the Turku Cooperative Society. SOK Corporation’s net sales (IFRS) for the first half of the year increased by 4.5 per cent year-on-year to nearly EUR 4.9 billion.

“The first half of the year met our expectations. Alongside grocery and non-food retail, this positive development was driven particularly by the strong performance of fuels retail and service stations, growing customer numbers and improvements in our operational efficiency. Robust growth continued across all our online stores, and demand for our B2B services strengthened,” says Hannu Krook, CEO of SOK.

A record amount of Bonus for the first half of the year was paid to co-op members in January–June, totalling EUR 237 million. During the 2020s, a total of more than EUR 3.3 billion has been paid out to co-op members in Bonus and other benefits.

Investments increased to exceed EUR 400 million

Investments by the regional cooperatives, SOK and their subsidiaries totalled EUR 406 million in January–June. During the 2020s, S Group companies have already invested around EUR 4.7 billion across Finland. Long-term investments improve services and strengthen local vitality and security of supply throughout Finland.

“We will continue to make significant investments in the network and technology. In addition, SOK and the regional cooperatives are committed to providing capital to S-Bank for the acquisition of Oma Säästöpankki. S-Bank announced the tender offer in July,” says Hannu Krook.

Key investments in the first half of the year focused on the network of outlets, the ABC chain’s vehicle charging network and the development of online stores and digital services. In February 2026, the Arina Cooperative Society opened S Group’s third automation-assisted collection centre in Oulu.

Alongside collection centres, investments in data and technology are reflected, for example, in S Group’s proprietary AI model, which allows customer needs to be addressed even better than before. Meanwhile, an AI assistant being piloted in restaurants analyses business data, freeing up time for customer service and management.

Stable start to the year for grocery and non-food retail – online grocery sales significantly outperformed the market

The operating result of S Group’s grocery and non-food retail improved year-on-year for January–June, with sales growing by just over two per cent from the previous year. Customer numbers in S Group’s stores and online store also increased in the first half of the year. In the foodservice wholesale sector, Meira Nova outperformed the market, with sales increasing by four per cent on the previous year.

“Tight competition works in the consumer’s favour and serves as a strong driver for us. Our own playbook is clear. We remain committed to affordable shopping carts, developing our selections and strengthening our competitiveness in line with the strategy we updated last year. Now in August, our offering expanded to cater to the needs of small and medium-sized enterprises as well, with the launch of the Prisma Tukku wholesale pilots,” says Hannu Krook.

Price remained a key factor in consumers’ purchasing decisions. Customers were also drawn to products that make everyday life easier, as well as high-quality speciality products and up-to-date selections. Private labels grew in popularity in both grocery retail and the consumer goods trade.

In the online grocery trade, S Group reinforced its market leadership, with online grocery sales increasing by 27 per cent year-on-year. In consumer goods retail, sales of the Prisma.fi online store grew by 46 per cent year-on-year. The popularity of the online stores was driven not only by the expansion of the network and selections, but also by free in-store collection for Prisma.fi orders and the growth of express deliveries.

Demand in specialty retail picked up ahead of summer – Sokos.fi sustained its strong growth path

In January–June, the operating result in S Group’s specialty retail developed positively, while sales remained close to the previous year’s level. The uncertain economic situation was reflected in consumer behaviour as price sensitivity and caution.

Despite sluggish economic conditions, the Sokos and Emotion chains succeeded in growing their customer numbers. Key campaigns were highly successful, even setting new records. In the beauty category, sales outperformed the market, further strengthening market leadership. Sales also increased in home products and men’s fashion. Leading into the summer, demand picked up across the board, and the summer season got off to a brisk start.

Sales on the Sokos.fi online store grew by 25 per cent year-on-year in the first half of the year. An increasing number of customers are engaging in multichannel shopping. Alongside a growing and attractive selection, this trend was driven by free in-store collection, with a network now spanning more than 600 S Group locations.

Strong growth in fuels retail and service stations – ABC strengthened its position as the leading vehicle charging operator

In January–June, the operating profit in S Group’s fuels retail and service stations strengthened significantly, with total sales growing by nearly 19 per cent year-on-year. Growth was supported especially by higher fuel sales volumes and rising global market prices, as well as positive performance in both the vehicle charging business and B2B sales. The demand for services at ABC stations was stimulated in part by a shift in the service station market environment. Road traffic volumes in the first half of the year remained on a par with the previous year.

ABC’s vehicle charging network continued to expand during the first half of the year, with ABC consolidating its position as Finland’s leading charging operator. The network now comprises nearly 400 charging stations, and capacity at several stations has been significantly increased. Car wash sales were also brisk in the early part of the year. At ABC Restaurants, customers were particularly drawn to the updated buffet concept and the fast-food offering.

The digitalisation of ABC’s services progressed as the roll-out of self-service checkouts to streamline transactions was initiated. ABC-mobiili already has nearly 900,000 users, and mobile sales showed strong growth in the first half of the year. Services for corporate customers, such as direct fuel sales, were likewise on a growth track. Corporate services will expand later this year when ABC opens its first refuelling stations for heavy-duty vehicles.

Customer visits picked up in the travel industry and hospitality business – the challenging operating environment was reflected in performance development

The operating profit for S Group’s travel industry and hospitality business in January–June fell short of the previous year’s level. Consumers’ caution, tax increases and rising cost levels weighed on the sector during the first half of the year. In addition, the tourism trade suffered in the spring from group travel cancellations caused by the war in Iran. However, sales across S Group’s hotels and restaurants grew by two per cent year-on-year in January–June.

S Group’s hotels outperformed the market in both domestic and international travel. Overnight stays by international guests saw particularly significant growth. Digital transactions are also gaining traction across hotels. Launched in 2025, the Sokos Hotels app grew in popularity and has already been downloaded by more than 200,000 customers.

Across S Group’s restaurants, sales increased year-on-year not only for fast-food concepts, but also for casual dining restaurants and meeting and private restaurants. The cautious recovery in consumption was also reflected in higher average spend and greater demand for experiences. For example, customers were drawn to distinctive new concepts, such as Baonami, which showcases Pacific Rim cuisine.

S-Bank’s stable performance development continued

S-Bank’s performance development remained stable, with its operating profit for January–June reaching EUR 46.3 million. S-Bank’s funds on deposit increased to EUR 10.7 billion, loan portfolio to EUR 9.5 billion and assets under management to EUR 9.3 billion. S-Etukortti Visa card purchases in euros increased by around 11 per cent year-on-year in January–June. At the end of June, S-Bank had 896,000 active customers.

On 9 July 2026, S-Bank announced a public tender offer for all issued and outstanding shares in Oma Säästöpankki. If implemented, the arrangement would strengthen S-Bank’s position and accelerate the bank’s growth to a new level, making S-Bank an even stronger alternative for customers. The offer period for the tender offer is expected to run until 25 September 2026, and the transaction is expected to be completed during the fourth quarter of 2026. S-Bank Plc’s half-year report for 1 January to 30 June 2026 is available on S-Bank’s website.

A strengthening economy increases confidence and drives consumer spending

S Group’s outlook for the rest of the year is stable and positive. Several indicators point to the Finnish economy turning to growth. At the same time, consumer confidence is recovering. The outlook for the remainder of the year is also subject to uncertainties, such as inflation trends and geopolitical instability.

“We hope that consumer confidence will strengthen further and demand will pick up. There is potential for this. We expect the positive economic momentum to gradually become more widely visible in the consumer trade. This will also be important for strengthening the Finnish economy as a whole. We expect both the cooperatives’ full-year operating result (FAS) and SOK Corporation’s operating profit (IFRS) to improve slightly from the previous year. SOK Corporation’s performance will also be positively impacted by the sale of AS Prisma Peremarket and the Estonian Prisma stores to Coop Eesti, provided that the transaction is completed as planned in the autumn of 2026,” says Hannu Krook.

Key figures in January–June 2026

Regional cooperatives, SOK and their subsidiaries January–June 2026:

  • Retail sales before taxes totalled EUR 7,319 million (7,005 million in the previous year).

  • Net sales (FAS)* were EUR 8,051 million (7,410 million).

  • The operating result (FAS)* was EUR 162 million (135 million).

  • Investments*,** totalled EUR 406 million (336 million).

  • The total number of co-op members at the end of June was 2,734,388 (2,672,313).

  • Bonus paid totalled EUR 237 million (225 million).

  • The number of active employment contracts was 48,611 (49,167) at the end of June. (The figure includes S-Bank.)

  • The total number of outlets at the end of June was 2,075 (2,053).

* non-consolidated and unaudited

** The basis for calculating the investment figure has changed. The 2025 comparison figure has been updated accordingly.

SOK Corporation (SOK + subsidiaries), January–June 2026***:

  • Net sales (IFRS) stood at EUR 4,886 million (4,677 million in the previous year).

  • The operating profit (IFRS) stood at EUR 52 million (77 million).

  • Investments totalled EUR 13 million (18 million).

  • At the end of June, the number of personnel was 6,830 (6,699).

*** unaudited

SOK Corporation’s half-year report will be available at S-ryhmä.fi on 28 August 2026.


Photos: Aleksi Poutanen

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