Ässäkeskus Helsingin Vallilassa

Jussi Tolvanen has been appointed SVP, Category Management and Procurement in SOK's grocery trade

Jussi Tolvanen, M.Sc (Econ) has been appointed to be responsible for SOK's grocery trade assortments, procurement and pricing as the director of category management and procurement. He currently acts as the CEO of Haugen-Gruppen Finland Oy and will start at SOK on 2 March 2026.

8.1.2026

Tolvanen has broad work experience from both suppliers and central retail corporations. Among others, he has worked for several years as Sales Director at Orkla Finland, Director responsible for sales and private label products at Kesko, as well as Commercial Director at Suomen Lähikauppa and Tradeka.

Jussi started his career as a logistics designer at Inex Partners Oy.

“Approximately one million Finns visit S Group's grocery stores every day, and the work done in SOK’s chain management in grocery and non-food retail affects their daily lives. I look forward to this positive challenge of continuing to offer S Group’s customers relevant products at every day low price, together with a diverse group of professionals in the chain management in grocery and non-food retail and with regional cooperatives,” says Tolvanen.

In his work, Tolvanen reports to SVP Groceries.

“The grocery trade’s category management and procurement organisation is responsible for the formation, procurement and pricing of our grocery stores' assortment, and I am glad that we found exactly the right person for leading this entity. A new strategy period has just begun in S Group’s grocery and non-food retail, and Jussi will be able to harness the development projects related to category management and procurement with our skilled organisation from the beginning of the period,” says Antti Oksa, SVP Groceries.


Photos: SOK

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