12.10.2026
29.4.2025
Earning Bonus with S-Etukortti through Apple Wallet expanding to S Group restaurants
Earning Bonus with your phone will soon be possible in more places than before. The practice is already popular at S Group’s stores, and it will now also be expanded to restaurants. The rollout will take place gradually throughout this year as the restaurants’ payment terminals are replaced with new ones.S Group’s co-op members have been able to add their S-Etukortti membership cards to Apple Wallet since April last year, as well as use it to earn Bonus at most S Group locations. “The launch had a good reception from those of our members who use Apple products, and many people quickly adopted Apple Wallet as their primary way for earning Bonus on grocery purchases. As such, I’m pleased to say that this will soon also be possible in our restaurants and cafés,” says Heini Dahlström, VP Loyaltyat SOK. The rollout began in April and will progress gradually as the restaurants’ payment terminals are replaced with new ones.“We aim to have the new Bonus-earning method implemented in all our restaurants before the Christmas party season, that is, by mid-October,” says Dahlström.At S Group’s hotel receptions, it is not yet possible to earn Bonus with a card in Apple Wallet. The rollout for hotels will begin later.“It should be noted that it’s still best to take a physical S-Etukortti with you when you go to a hotel”, says Dahlström.
